2019 Italian Festival

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Client

Italian Festival Association Inc.

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Service

Public relations and media support

Every two years the Darwin community celebrates and enjoys the best of Italian food, culture, art and entertainment.

True North was proud to see Civic Park turn green, white and red for the 2019 Darwin Italian Festival as an official sponsor and provided public relations support. True North developed and implemented a detailed media plan, created an awareness campaign and helped generate excitement about the festival with an eye-catching and engaging social media campaign.

 
 

Outcomes

  • 2019 Darwin Italian Festival was heavily featured and promoted across radio, print and television media
  • more than 60 000 people were engaged via Facebook
  • 45 social media posts were developed and reached more than 33 000 people
  • effective media management and relations
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