big thinking . building relationships . storytelling

big thinking

Strategic communication and public relations, media relations, community and stakeholder engagement, marketing, issues management, strategic writing, facilitation.

what can we do for you?


Uluru-Kata Tjuta National Park Media Industry Guidelines

Uluru-Kata Tjuta National Park is a place of profound natural and cultural significance, and its rugged landscape holds a millennia of traditional knowledge. Photographers, filmmakers, media and artists travel from across the world travel to capture the iconic views of Uluru and Kata Tjuta.  


True North was engaged (as Michels Warren Munday) to review and update Uluru-Kata Tjuta National Park’s Media Industry Guidelines, previously developed in 2005, in consultation with all key stakeholders.


The extensive consultation process included time invested up front with senior Anangu traditional owners to understand their values, aspirations and concerns, interviews with key stakeholders from across the media, arts and tourism industries and workshops to bring together key stakeholders, parks staff and Anangu.


This project won ‘Best Investor or Community Relations Campaign’ in the 2019  Mumbrella CommsCon Awards and ‘Highly Commended’ in the Indigenous Engagement category at the 2019 IAP2 Australasia Core Values Awards.

view our work

building relationships

our latest news