Federal Election media campaign

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Client

Australian Electoral Commission Northern Territory

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Service

Media relations

The federal election is one of Australia’s largest logistical events. True North was proud to support the 2019 election through our local and national media expertise.

True North was engaged through Horizon Communication Group to provide media services to the Australian Electoral Commission Northern Territory office for the duration of the election campaign.

We worked proactively to promote the work of the AEC as well as key milestones of the election campaign through setting up regular interviews and producing targeted media releases.

True North coordinated a national media and AEC tour to the Top End community of Nauiyu, near the Daly River, to promote the AEC’s remote area mobile polling (RAMP) program.

 
 

Outcomes

  • extensive local, interstate, national and international coverage in the lead up to and during the election period
  • 56 interviews resulting in two front page news stories, 25 stories on early voting, 24 on remote polling, nine with general information about the election and 16 voter turnout stories
  • organised permissions and facilitated vision for media in remote Northern Territory communities
Webb & Flow