Tops tips for internal communication
Internal communication is much more than managing and distributing information in an organisation.
Internal communication affects many areas of an organisation including strategic planning, human resources, culture, morale and even customer service by cultivating trust, shared understanding, continuity and direction.
An effective internal communication strategy can help an organisation to communicate within itself with purpose and helps teams work together toward a collective goal. It is especially important when communicating about organisational initiatives and changes.
Our top tips for effective internal communication
Ensure communication channels and messages to employees and stakeholders are consistent and aligned
Organisations tend to focus on their external audiences and sometimes overlook the people within the organisation when sharing information about an organisational change or update.
Ensure employees and stakeholders have access to information in appropriate ways that meet their needs
Provide clear and consistent information that is regularly updated and made available through a variety of platforms/mechanisms.
Explain the process
Develop and use messages to help employees or stakeholders understand the process behind organisation initiatives or changes and the benefits. Explain the long term goal and the steps that will be taken to get there, creating awareness and shared meaning.
Tell people what exactly it will mean for them
When crafting communication about a new initiative, prioritise the audience and how it will affect their day to day role.
Model behaviours that you’ve asked for
If leaders are not giving time to the changes they have requested, people will interpret them as not really that important.
Talk and listen regularly
Provide feedback loops to allow employees and stakeholders to feel valued and involved. Allow regular forums to discuss the change and hear possible solutions to problems or issues.
Allow people to feel involved
Involvement creates commitment. If it is possible for employees or stakeholders to be involved in some of the decisions, how they are shaped or enacted, it will help to create a sense of ownership and control.
Celebrate
Celebrate successes and completed milestones. Reward and recognise positive contributions and accomplishments.